Last year I took part in a recorded interview about ambassadors with a group of people who work in the heritage sector. Click Our Place Network to listen and then go to ‘Community Ambassadors podcast’ to listen to the short podcast or read the transcript.
You may find the conversation a useful introduction to what ambassadors are and what they can offer.
By the way, if you work in museums or heritage sites, Our Place Network is a good place to access related resources and to let your peers know what you are up to.